Tourism Secretary Christina Garcia Frasco took the opportunity on Christmas Day to express her heartfelt appreciation to all the individuals who continue to work tirelessly for the Philippine tourism industry. From tour guides to hotel staff, local artisans, and countless others, Secretary Frasco recognized their significant contributions in making the Philippine travel experience truly memorable.
In her message, Secretary Frasco emphasized the dedication and commitment of these individuals, especially during these challenging times. Their unwavering dedication to duty deserves our utmost appreciation and support.
Secretary Frasco also highlighted the unique spirit of hospitality that Filipinos are renowned for. As Filipinos welcome loved ones, relatives, friends, and guests into their homes during the Christmas season, it further exemplifies the world-renowned Filipino hospitality, giving culture, and loving care.
The Department of Tourism (DoT) has launched the enhanced tourism campaign called “Love the Philippines.” This campaign aims to showcase the country’s diverse tourism assets that go beyond fun and adventure. It highlights the natural beauty, rich cultural heritage, gastronomy, and many more aspects that make the Philippines a truly remarkable destination.
In addition to the tourism campaign, the DoT has prioritized the improvement and elevation of the quality of tourism services in the country. They have implemented a training program called the Filipino Brand of Service Excellence (FBSE) as their centerpiece initiative. This program is rooted in the distinct Filipino brand of hospitality known worldwide. The goal was to train 100,000 workers by 2023, a target that was achieved in October.
Secretary Frasco emphasized that the focus on human capital development, in addition to hard infrastructure, is crucial in empowering tourism workers and increasing tourism revenues across the entire tourism economy. The Department of Tourism is committed to capacitating its workforce through initiatives like the FBSE program.
According to DoT data, the number of FBSE-trained individuals has already surpassed the initial goal, reaching 124,116. This achievement demonstrates the commitment of the Department of Tourism in investing in the development of its workforce.
In conclusion, Secretary Frasco extended her heartfelt wishes for a Christmas overflowing with love, peace, and joy from the Department of Tourism family to everyone. The appreciation for the hard work and dedication of those in the tourism industry is a testament to the importance of their contributions in making the Philippines a sought-after travel destination. The “Love the Philippines” campaign and the FBSE program are just some of the initiatives aimed at further enhancing the tourism industry and providing visitors with an unforgettable experience.
Source: The Manila Times
