“Go Negosyo and DOT Lead Tourism Summit: Enhancing the Tourism Industry and Recognizing Filipino Businesses”

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The Department of Tourism and Go Negosyo Tourism Summit

The Department of Tourism (DOT) and Go Negosyo recently collaborated once again to host the Tourism Summit on May 13. This event brought together more than 200 key stakeholders, enablers, social media strategists, and business leaders from various industries within the tourism sector. The summit aimed to discuss opportunities, emerging market trends, and innovative approaches in the tourism industry.

Insights and Commentary

The Tourism Summit served as a platform for travel and tourism industry leaders to share strategies and practices for businesses to thrive in the ever-evolving tourism landscape. One of the key speakers at the summit was Tourism Secretary Christina Frasco, who highlighted the importance of effective tourism and building meaningful relationships through purpose-driven travel.

In her address, Secretary Frasco emphasized the DOT’s commitment to spreading tourism development to as many destinations as possible. This approach aligns with the government’s vision of inclusive growth, ensuring that the benefits of tourism are distributed across different regions. By diversifying tourism offerings, the DOT aims to attract a wider range of tourists and create sustainable economic opportunities for local communities.

Furthermore, Secretary Frasco stressed the significance of providing quality tourism services. The goal is to not only attract tourists but also to encourage them to stay longer, spend more, and return for future visits. By enhancing the overall visitor experience, the DOT aims to establish the Philippines as a premier tourist destination.

Emerging Market Trends and Innovative Approaches

During the summit, Secretary Frasco also discussed emerging market trends in the tourism industry. One of these trends is wellness tourism, which focuses on promoting health and well-being through travel experiences. The Philippines, with its natural beauty and tranquil environments, is well-positioned to tap into this growing market segment.

Another trend highlighted by Secretary Frasco is gastronomy tourism. With its rich culinary heritage and diverse cuisine, the Philippines offers a unique gastronomic experience for travelers. By promoting local food and culinary traditions, the DOT aims to attract food enthusiasts and position the country as a must-visit destination for food tourism.

In addition to these trends, Secretary Frasco emphasized the importance of the Philippine Experience Heritage Culture and Arts Caravan. This program, designated as a priority in the National Tourism Development Plan (NTDP 2023-2028), aims to showcase the country’s rich cultural heritage and artistic traditions. By highlighting the Philippines’ unique cultural offerings, the DOT hopes to attract cultural tourists who seek immersive and authentic experiences.

Recognizing Contributions to the Tourism Landscape

The Tourism Summit also served as a platform to recognize outstanding Filipino businesses that have made significant contributions to the development of the country’s tourism landscape. Secretary Frasco, together with Go Negosyo founder Joey Concepcion and First Lady Liza Araneta-Marcos, presented the Inspiring Tourism Entrepreneurs Awards.

These awards acknowledge the efforts of entrepreneurs who have played a vital role in promoting and enhancing the tourism industry in the Philippines. By recognizing their achievements, the DOT aims to inspire other businesses to contribute to the growth and development of the tourism sector.

Additionally, a special citation was given to digital content creators and social media influencers who have effectively promoted the country’s heritage, culture, cuisine, and destinations. In today’s digital age, these individuals play a crucial role in shaping the perception of the Philippines as a desirable tourist destination.


The Tourism Summit organized by the Department of Tourism and Go Negosyo provided a platform for industry leaders to discuss strategies, emerging market trends, and innovative approaches in the tourism sector. Secretary Christina Frasco highlighted the government’s commitment to effective tourism, spreading development to various destinations, and providing quality tourism services.

The summit also shed light on emerging market trends such as wellness tourism and gastronomy, showcasing the Philippines’ potential to attract tourists seeking unique experiences. Furthermore, the recognition of outstanding Filipino businesses and digital content creators emphasized the importance of collaboration and promotion in driving the growth of the tourism industry.

By continuing to foster partnerships and implement innovative strategies, the Department of Tourism aims to position the Philippines as a top tourist destination, offering diverse and enriching experiences for travelers from around the world.

Source: The Manila Times

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