The Philippines Introduces Traditional Filipino Massage ‘Hilot’ at International Wellness Tourism Expo

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Philippines Showcases Traditional Healing Art of “Hilot” at International Wellness Tourism Expo in Japan

The Philippines recently made its debut at the International Wellness Tourism Expo in Japan, where it showcased the traditional Filipino massage known as “hilot.” This event, which took place from May 8 to 10, provided an excellent opportunity for the Philippines to introduce its Japanese and international visitors to the healing traditions of hilot and the warm embrace of Filipino hospitality.

Embracing the Healing Traditions of Hilot

The Philippine Ambassador to Japan, Mylene Garcia-Albano, expressed enthusiasm about the country’s participation in the expo. She emphasized that the event served as a platform to promote the healing art of hilot and its roots in Filipino culture and heritage.

Visitors to the Philippine pavilion were treated to immersive experiences that showcased the therapeutic benefits of hilot. Through live demonstrations, guests had the opportunity to experience firsthand the rejuvenating effects of this traditional yet dynamic healing practice.

A Holistic Approach to Wellness

Hilot is renowned for its holistic approach to wellness. It goes beyond physical healing and encompasses mental and emotional well-being. The embassy highlighted that the Philippines presented a wide range of wellness offerings at the expo, including spa treatments, wellness retreats, and natural healing therapies. These offerings were designed to promote overall physical, mental, and emotional well-being.

The Philippines’ Inaugural Participation

The Department of Tourism, through its Office of Product and Market Development, Office in the Cordillera Administrative Region, and Office in Tokyo, spearheaded the Philippines’ inaugural participation in the International Wellness Tourism Expo. This event marked a significant milestone for the country as it aimed to showcase its diverse wellness offerings to an international audience.

Promoting Wellness Tourism in Japan

The International Wellness Tourism Expo in Japan is the first exhibition of its kind in the country. It brings together various facilities, activities, healthy food options, and local areas related to wellness tourism. By participating in this expo, the Philippines aimed to position itself as a desirable destination for wellness tourism, inviting visitors to experience the healing traditions of hilot and the natural beauty of the country.

Contextualizing Hilot for an International Audience

For international visitors who may be unfamiliar with the concept of hilot, it is essential to provide some context. Hilot is deeply rooted in Filipino culture and heritage, with a history that dates back centuries. It is a traditional healing art that combines massage, herbal remedies, and spiritual rituals to promote balance and well-being.

In the Philippines, hilot is not just a physical practice but also a deeply spiritual one. It is believed that the body has its own energy or life force, known as “lunas,” which can be influenced and harmonized through hilot. The hilot practitioner, known as a “manghihilot,” uses their hands and intuition to identify areas of imbalance and apply appropriate techniques to restore harmony.

Hilot is not limited to addressing physical ailments but also encompasses mental and emotional well-being. It is considered a holistic approach to healing, focusing on the interconnectedness of the body, mind, and spirit. Through the use of traditional techniques and natural remedies, hilot aims to promote overall wellness and restore balance to the individual.

Wellness Offerings from the Philippines

In addition to hilot, the Philippines showcased a wide range of wellness offerings at the expo. These offerings included spa treatments, wellness retreats, and natural healing therapies. Each of these experiences was carefully designed to promote physical, mental, and emotional well-being.

Spa treatments in the Philippines are known for their use of natural and indigenous ingredients. From rejuvenating massages to invigorating body scrubs, these treatments draw inspiration from local traditions and customs. Visitors can indulge in luxurious spa experiences that not only pamper the body but also provide a sense of connection to the country’s rich cultural heritage.

Wellness retreats in the Philippines offer a sanctuary for relaxation and rejuvenation. From serene beachfront resorts to tranquil mountain retreats, these retreats provide a peaceful environment for guests to unwind and focus on their well-being. Activities such as yoga, meditation, and holistic therapies are often incorporated into the retreat experience, allowing guests to reconnect with themselves and find inner balance.

Natural healing therapies in the Philippines draw on the country’s abundant natural resources. From herbal remedies to traditional healing practices, these therapies harness the power of nature to promote wellness. Traditional healers, known as “albularyos,” use their knowledge of local plants and remedies to address various ailments and restore health.

Promoting the Philippines as a Wellness Destination

The Philippines’ participation in the International Wellness Tourism Expo in Japan was an important step in promoting the country as a wellness destination. By showcasing the healing traditions of hilot and the diverse wellness offerings available, the Philippines aimed to attract international visitors seeking a unique and holistic wellness experience.

With its rich cultural heritage, natural beauty, and warm hospitality, the Philippines offers a truly immersive wellness experience. Whether it’s indulging in a rejuvenating hilot massage, embarking on a wellness retreat, or exploring natural healing therapies, visitors can discover a path to holistic well-being in the heart of the Philippines.

As the Philippines continues to position itself as a top wellness destination, it remains committed to preserving and promoting its traditional healing arts. Through initiatives like the International Wellness Tourism Expo, the country can share its rich heritage with the world and invite visitors to experience the transformative power of hilot and other wellness practices.

Source: The Manila Times

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